Great State – B2B Content

In the two years, I worked at e3 (recently rebranded Great State) I managed to work on a wealth of different things. From creating expert B2B content, coaching designers and developers to write, and also contributing content consultation with some of the amazing clients the agency had.

– Writing, managing and scheduling social media channels Twitter, LinkedIn and Instagram using Sprout Social, Buzzsumo, Tweetdeck and Feedly
– Managing Google Adwords and LinkedIn Ads
– Organising internal editorial calendar, strategising, writing and proofing blogs
– Managing online and offline presence on directories, events and conferences
– Researching, writing and entering awards
– Managing PR output including managing external PR agency, contacts and writing press releases
– Creating an overall content strategy for the website, social and print
– Managing website, updating case studies and optimising SEO onsite through Sitecore CMS
– Managing external outreach efforts
– Working with New Business Director to organise media and advertising efforts
– Managing Partner relationships and organising relevant content, case studies etc..
– Liaising with senior stakeholders and communicating strategy
– Organising events and event collateral and assets – lists, email marketing, reporting, management of the day
– Ad hoc management of client social media accounts and consultation
– Video scripting, filming and editing